Near my house is a pushcart that serves idlis. He has scrawled on it ‘Sushila hotel’ and stuck a PayTM QR code on his pushcart. Mobile hotel with mobile payment. Business took off. He branded it “FreshPlate-oo” roped in ‘Sush’ as brand ambassador and funds have started poured in. Now he is slated to become the new unicorn.

The amazing sillycon city.

#sillyconCity (#77)