Why are people negative when they communicate about challenges? Sufferfest is a common word that I see being used to describe an intense road race.’Endure pain’ seems to be the phrase people use to highlight toughness. In a city level aptitude test conducted, the MC was telling the students to look behind to see the tension writ on parents to highlight the competition. It seems fashionable today to highlight the suffering to market toughness. Irritating…